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Planning and Design-
Without proper planning your site may be a waste
of time, squandered cash and make a bad impression on your visitors.
To insure proper planning it is important for you to communicate
with your web development company and it is even more important
that they listen.
Communication-
Web design is a collaborative effort. A good
web development company should be able to answer your questions
in a language that you understand. Building a lasting relationship
is very important to your online success.
Long-Term Growth-
Websites are an effective solution for much
of your companies growth. When you are planning your web development
project, make sure you discuss future business needs. Explain all
your long-term ideas, even if you are not ready to act on them.
Proper planning can save money and time down the road.
Content-
It is also important that your web development
team is in possession of all or nearly all your content at the beginning
of the development phase. Content will tell your visitors: "who",
"what", "where", "when" and "how".
Here are some hints for gathering content for your web development
team.
Brochure type information about your company, services
and products.
Are you hiring?
Do you have photos? Do your photos need cropping or color correction?
Where are you located? Maps and Driving Directions should be supplied.
How should clients to contact you?
Do you want e-mail addresses for your employees? If yes, what will
they be?
The list goes on for many companies. Make sure you load your development
team up with more than they could possibly use. There is nothing
worse than a website with "coming soon" on the pages.
Promotion of Your Website-
A full service web development company will
provide you with options for the success of your site long after
the initial development is complete. We offer creative solutions
and technical solutions for marketing your online business. Technical
Solutions would include making sure your site is found in search
engines and the code in your web pages promotes being found online.
Creative Solutions would include e-mail campaigns, newsletters,
games, polls, and many other solutions that are created specific
to your business.
Search Engine Optimization (SEO) and Search Engine
Marketing (SEM)
The key is to drive interested patrons to your
site using search engines, meta tags and Internet marketing strategies.
We use only ethical methods to promote websites. Many clients overlook
this stage to cut expenses, but it is vital to the success of your
online business.
Pay Per Click (PPC), Cost Per Click (CPC)-
Another solution for promoting your website.
PPC and CPC promote your site by paying for your top ranking with
search engines. This is a solution that works well for E-Commerce
clients in many cases. It is important to carefully monitor this
type of promotion. When handled properly this can be very successful.
If not handled properly it can bleed your funds very quickly.
Search Engine Optimization and Pay Per Click may
not be necessary every company but many companies that should take
advantage of it do not. Marketing Creative helps businesses find
the marketing solution that is best for them and customizes the
options for optimal results.
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